Did you know your website visitors take just three seconds to decide whether or not they will stay on your site ore return to the search engine?
It's true... that's all it takes for them to decide whether to stay or go.
This in itself means that it is vital to get your website right!
Websites can be confusing things at first. And if you're creating your own, it takes a little while to get your head around the software, then you have to write the content. There is so much to learn. But it doesn't have to be hard work.
Here are a few things you can do to improve your site:
1. Website Design
Make sure your website's 'look and feel' ties in with your brand. Your colour scheme
needs to be complementary to your marketing and/or packaging colours. This will
give you a consistent and professional look across your business.
Your menus need to flow. By this I mean the flow needs to be intuitive making it easy
to navigate. We have all been to clunky and cluttered websites - they are frustrating to
say the least.
3. Menu Titles
Make sure your menu titles accurately describe the content. They also need to flow in a
4. Page Headings
For SEO (search engine optimisation) purposes your page headings are crucial. Use
keywords in your on-page headings and keep headings succinct.
This is key. I cannot stress this enough. Your content needs to be concise, and you
need to provide valuable information that is interesting. Make sure you use good
descriptors that are 'warm' yet too 'fluffy'.
Question: What do you need to do to improve your website?
For more information and help with your website, contact email@example.com or go to www.facebook.com/thebusinesswriter.